Grocery Pickup
Tasks: Use giving images to come up with affiliate ads design in various sizes for Walmart's new grocery pickup service
Walmart.com/grocery is having a new service where people can order grocery online and come pick up at the store without leaving their cars.
My job is to come up with a look and feel for a set of affiliate ads in various sizes. These ads will sit in many different sites.
I came up with 4 different designs and work with my art director to finalize the look.
I constantly solving problems of spacing, color, and typography in my design because there are so many different ad sizes I have to work with.
These are the final version of the Walmart grocery ad
Walmart Site Assets
Tasks: Create banners, responsive designs for walmart.com site assets
Work with senior designers and art directors to create various campaign banners of all sizes.
The top image is my mock up of the food page on walmart.com using the brand's guideline and template.
The icons are an example of my design for the TV page. We want to come up with a way to navigate the buyers to different sizes of TV stands.
Walmart Email
Tasks: Design campaign emails for Walmart while following a strict brand guide line
This is an end of summer email thread that was sent out on August 14th, 2017.
I had fun working on this project, playing with color, story, and images.
The biggest challenge I had was picking the background color. I had to pay close attention to the summer campaign and the Walmart's brand color.
The fun part was creating a flowing email from the top hero image to the end of the email.