KENNA K.
Tasks: Brand Idealization, Logo Design, Hang Tag Production
One of Loyal Army biggest clients, TJ Max wanted to have a new clothing brand for their more mature customers. I had a chance to work with my CCO to create a new brand from start to finish. Our first task is to come up with a catchy and memorable brand name.
We ended up choosing Kenna K as our final brand. I came up with 10 different designs for the logo.
This was our final logo for Kenna K.
My next task was to figure out what color to use for our new logo. I had to consider how the color would sit on different textures and materials.
My next task was to design the hangtag and sewn in tag. There were many things to keep in mind when I designed these tags.
One of the problems I ran into was the production limitations. My favorite version was the gold glittering base with an onion-skin-see-through plastic with the logo on top. However, the cost for this would have been too high to make.
With the help of my CCO, we narrowed it down to two options.
We then decided to combine elements from the last two options to create this final version.
Final Product